Know us better

About Emax

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Who we are 

Emax is your friendly local expert for all things tech. Our philosophy is simple: to help you make informed choices when shopping for electronics.


Our mission

As a full-service electronics company, Emax offers quality products across over 20 categories. Our complete solutions are uniquely presented by the lifestyle segment: Sound and Vision, Photography, Phones, Computer & Gaming and Home Appliances.

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We are the fastest growing electronics retailer in the UAE, and also the fastest-growing electronics retail chain in the Middle East. Explore our stores across the UAE, Saudi Arabia, Oman, Qatar and Bahrain, and look out for more opening soon near you.